This book is a collection of the selected editorial pages of Hanatsubaki a monthly magazine published by Shiseido, the fifth largest cosmetic companies in the world, with the art direction by Masayoshi Nakajo, one of the established graphic designers in Japan. Since Hanatsubaki was first published in 1937, the magazine has served Shiseido’ royal customers except during the war period, by providing them with beauty information; the contents of the magazine, however, are much more than its mission; every issue is full of graphical pages of fashion, art and culture created by designers, photographers and visual artists of the time. Mr. Masayoshi Nakajo has been the art director of the magazine since 1968, and for the purpose of this book, he selects fashion pages and some art /culture pages from the issues published in 1968 through July 2008, and compiles them in chronological order.