This publication features the best of Italian marks and logos and aims at promoting and spreading worldwide the culture of Italian Communication. UNDERSIGN is dedicated to the research on logos and is divided into categories, according to the typology of works and design methods. Freshly Made: brand new marks from concept to completion including the study of logo, the evolution of the project, the rejected alternatives, Lifting: restyling of registered marks before and after the project, Application: marks realized with unusual materials and supports, gadgets, display stands, signs, in short everything but the classical co-ordinated identity, T-shirts and Fashion: graphic projects of a t-shirt evolving into a mark, or of application of a logo evolving into texture, Icons: symbols, icons, web sign system and more, marks that cannot do without their meaning. UNDERSIGN will be published with a CD, which displays wallpapers created on brand new marks, logos, icons and fonts proposed by the designers themselves.