After the experimentations of the 90s, world design for visual communication has come to a great cultural maturity, going beyond its mere aesthetic role. The same has happened to Italian graphic design: based on a long artistic tradition, it has been deeply influenced by this global evolution. And yet worldwide, in the collective imagination the Italian design is still mainly associated to industry and fashion, whereas Italian creativity goes far beyond. Actually, as this book shows, the design of "bel Paese" has gained a considerable importance at international level, without giving up its unique style, which is recognizable in the formal essentiality, in the elegant chromatic associations, in the masterly usage of typeface.This goal has been reached also thanks to Italian companies, who have become increasingly aware of the importance of visual identity, of corporate culture and of the value a brand has in today's highly competitive market.